Budvar Chief Brewer: Anheuser-Busch interested in Budweiser brand

According to Budvar’s chief brewer, Anheuser-Busch is interested in buying a privatized Budvar mainly for a quick and easy resolution to its brand dispute and not at all in further development of the leading Czech brewer. In an interview with the German magazine Focus over the weekend and reported by České noviny, Chief Brewer Josef Tolar said that Anheuser-Busch’s interest has been constant since the beginning of the 1990s.

The Czech government is considering Budvar’s privatization, and Anheuser-Busch is considered one of the leading potential buyers. Tolar said an interesting parallel could be drawn between Budvar and another company that used the name “Budweiser,” a Pennsylvania-based brewery called Budweiser DuBois. In 1967, Budweiser DuBois was sold to another brewery, who “settled” with Anheuser-Busch five years later for a payment of one million dollars. The brewery was then closed.

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